In the end - it's about how you prefer to have your software licensed. Panic's model of pre-announcing the sale and pre-announcing the discounted prices and durations allows new users to benefit from a reduced price as well as accommodate users that may be in an "upgrade" scenario without being able to integrate this upgrade pricing while maintaining the full price point for non-upgraders. To date, I don't know of any app that has allowed previous purchasers to convert to the paid app other than by announcing a short sale period where the app is offered for a discount or for free to all who wish to buy on the App Store. Not all developers have done this level of interoperability so do your research before assuming you can switch back or forth. However, in the interest of getting some bug fixes to end users before Apple can review them, the app store version of the app also enables you to run the downloaded versions of the apps without needing a separate license. The best solution I've seen is MarsEdit where you can either buy the program directly from the author's website or the store for the same price. On the other hand, the Mac App Store apps will be able to use iCloud document syncing exclusively, and over time more exclusive benefits may come to make those apps preferable to you. As other answerers have pointed out - the App store places many restrictions on an application in terms of needing to be signed (for gatekeeper), not being able to run with administrator permissions, and having to live with sandboxing security constraints. I would always engage the developer (Panic in your case) to see what they say about the merits of a direct download and the app store model. There are some real headaches involved on the developer and back end (store side) if Apple ever allows upgrade pricing so I wouldn't make any purchase assuming that a change there will come soon or ever. This is a nice general problem to have and shows how many options developers are trying to see what strikes the best balance for them.
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